Corporate Sales Expert

Description

Corporate Sales Experts provide guidance on activities related to building strong business relationships; successfully work with other businesses to help them see the value in the company’s products and services; understand procurement management; conduct effective negotiations with other organizations; and oversee leads generation, qualification, follow-up, account management and other related activities. The certification exams are proctored, and candidates have four hours to complete 180 multiple choice questions. The prerequisites are a study of all of the relevant inputs, tools, and outputs for each process as presented in the SMstudy^® Guide –Corporate Sales book, 5 years of related work experience, 40 mandatory educational hours, and recommendations from two peers and a manager.

Course Highlights

• 6 months access
• Expert tutor support
• Fully mobile compatible
• 2 Examination Retakes Voucher
• Exam simulator & revision modules
• PMI Pdu’s (Professional development units)

Exam Format

• Multiple choice
• 100 questions per exam
• No negative marks for wrong answers
• 120 minutes duration
• Proctored online exam
• One mark awarded for every right answer
• E-Certificate

Curriculum

Chapter 1: Introduction

• A Brief History of Digital Marketing
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Digital Marketing Overview

Chapter 2: Understand and Evaluate Digital Marketing (DM) Channels

• Understand Available DM Channels
• Evaluate DM Channels

Chapter 3: Plan and Develop DM Channels

• Plan and Develop Website Channel
• Plan and Develop Mobile Channel
• Plan and Develop Social Media Channel

Chapter 4: Optimize Website

• Optimize Website for Reach
• Optimize Website for Relationship
• Optimize Website for Reputation

Chapter 5: Optimize Mobile/Tablet/Devices

• Optimize Mobile Site and App for Reach
• Optimize Mobile Site and App for Relationship
• Optimize Mobile Site and App for Reputation

Chapter 6: Optimize Social Media

• Optimize Social Media for Reach
• Optimize Social Media for Relationship
• Optimize Social Media for Reputation

Chapter 7: Other Important Elements of DM Channels

• E-mail Marketing
• Web Analytics
• Search Marketing
• Popular Social Media Platforms
• Affiliate Marketing
• Search Engine Optimization

Certification Hierarchy

Though there is no mandatory prerequisite for most of the certification courses, it is always better to understand the hierarchy structure. The diagram below shows you what is the preferred as well as optional certification to move to the next level: